Autoplus - Brand Development

Challenge: to re-position and refresh the brand for Autoplus.


Solution: BrandNew positioned Autoplus correctly within the market, and then designed all the brand touch points to reflect the new brand positioning.


BrandNew then developed a comprehensive PDF based brand design guidelines manual on how to use the brand elements and brand design system, ensuring all elements of the brand where communicated and re-produced professionally and consistently.

Autoplus logo.
Autoplus business card.
Autoplus fascia signage.
Autoplus staff.
Autoplus signage.
Autoplus brand guidelines.
Autoplus brand guidelines.
Autoplus plate.
Autoplus F1 car.

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