Bean Machine - Brand Development

Challenge: to design and develop the brand for Bean Machine coffee shops.


Solution: BrandNew positioned Bean Machine as an established Italian coffee shop chain, and then designed

all the brand touch points to reflect the new brand positioning.


BrandNew then developed a comprehensive brand design guidelines manual on how to use the brand elements

and brand design system, ensuring all elements of the brand where communicated and re-produced professionally

and consistently.

Bean Machine logo.
Bean Machine business card.
Bean Machine mupis advert.
Bean Machine sign.
Bean Machine sandwich labels.
Bean Machine coffee mugs.
Bean Machine brand guidelines.
Bean Machine smart car.

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