Challenge: to design and develop a brand for the FIFA Medical Centre of Excellence Dubai using two identities.
Solution: BrandNew followed the FIFA brand guidelines to design the new identity, BrandNew then designed a unique brand design system to help the FIFA Medical Centre of Excellence Dubai stand out.
BrandNew then developed a comprehensive interactive PDF based brand design guidelines manual on how to use the
brand elements and brand design system, ensuring all elements of the brand where communicated and re-produced professionally and consistently.
A cloud server was incorporated into the interactive PDF based brand design guidelines manual to help manage and organise the newly designed artwork and template files making the manual easy to use and distribute.