Ka'ekattak- Brand Development

Challenge: to position Ka'ekattak as a fresh vibrant Arabic fast food concept and to design and develop the new brand.


Solution: BrandNew positioned Ka'ekattak as a healthy, hip and cool Arabic fast food concept, and then designed all

the brand touch points to reflect the new brand positioning.


BrandNew then developed a comprehensive PDF based brand design guidelines manual on how to use the brand elements and brand design system, ensuring all elements of the brand where communicated and re-produced professionally and consistently.

Kaekattak logo.
Kaekattak wrap packaging.
Kaekattak coffee cup.
Kaekattak coffee mug.
Kaekattak jam jars.
Kaekattak Arabic coffee cup.
Kaekattak olive oil.
Kaekattak delivery vehicle.
Kaekattak tote bag.

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