Challenge: to design and develop the Islamic banking offer from Mashreq Bank, using the existing brand elements
from Mashreq Banks brand guidelines.
Solution: BrandNew designed an Islamic texture which was used across all communication collateral to help
differentiate conventional banking from the Islamic offer.
BrandNew then developed a comprehensive brand design guidelines manual on how to use the brand elements
and brand design system, ensuring all elements of the brand where communicated and re-produced professionally