Challenge: to re-position and refresh the brand for Memzar Contracting & Developments.
Solution: BrandNew positioned Memzar as a market leader in the field of contracting and development, and then designed all the brand touch points to reflect the new brand positioning.
BrandNew then developed a comprehensive interactive PDF based brand design guidelines manual on how to use the
brand elements and brand design system, ensuring all elements of the brand where communicated and re-produced professionally and consistently.
A cloud server was incorporated into the interactive PDF based brand design guidelines manual to help manage and organise the newly designed artwork and template files making the manual easy to use and distribute.