Challenge: to position SD Invest as a leading investment firm and to design and develop the new brand.
Solution: BrandNew positioned SD Invest as an prominent private investment firm, and then designed all the
brand touch points to reflect the new brand positioning.
BrandNew then developed a comprehensive interactive PDF based brand design guidelines manual on how to
use the brand elements and brand design system, ensuring all elements of the brand where communicated and
re-produced professionally and consistently.